For the longest time, websites were the primary channel used in affiliate marketing; however, this is no longer the case. With the rise of numerous social media sites, affiliate marketers have realized the benefits of diversifying their channels with the objective of reaching a larger audience. The channel you ultimately choose will be determined by how you want to approach your affiliate marketing and the audience that you intend to target. For instance, a photographer seeking to partner with a merchant that sells photography gear may choose Instagram as their main channel. If you are into do-it-yourself crafts and love to make videos to document all the crafty things that you are working on, YouTube is a good platform to use. If you get into Etsy's affiliate program, you can include affiliate links in your YouTube video description so that your audience can purchase handmade items from an online store and you can earn commissions.