Printing And Mailing

Printing And Mailing

Direct Mail: An Old Marketing Tool With New Power

Trying to find a much better means to get in touch with consumers as well as potential customers in this technology-rich, multi-channel setting? Would you assume I was crazy if I recommended using a network that was established in the early 20th century?

That channel is direct-mail advertising. And also while most of today's marketers may reject it as an enchanting antique of days gone by, it's in fact much more effective than ever. Amazed? If you recognize the variables behind the efficiency of direct mail, you will not be.

22 January 1959 1959-01-22

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